Pssst! There’s an ATM in town that won’t leave you empty handed! What are we talking about? Read this!
KFC has launched it’s famous ‘Nashville’ chicken in India and what better way to market it than to bank on the current topic on Demonitisation! KFC ATM gives out Nashville Dollars! Redeem your Nashville Dollars and be amongst the first to try out America’s newest food trend..KFC Nashville Chicken (2 pieces serving)!!!
Lluis Ruiz Ribot, CMO, KFC India said: “In the past few months, everyone has seen that good things are worth the wait – whether at ATMs, or in life. We just decided to make the waiting a little more fun and rewarding! The Nashville chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product and therefore chose a format that is topical, strategically connects with consumers and induces trials.”
Nashville is a spicy chicken chicken and a food trend in America. With marketing like this, we are sure it’ll take the Indian market by storm as well!
The KFC Nashville chicken is now available at a KFC near you. You can also get your hands on the new KFC Nashville Chicken by ordering online at https://online.kfc.co.in/ or calling 3399 4444. So what are you waiting for? About time you got #Nashvilled!